Machines change labor intensive patterns
"The needle is accurate, and the equipment can start to sew exquisite parallel tracks and frontal traces, high-speed sewing and beautiful lines, which is equivalent to the workload of more than ten people. A diamond Industrial Automation Technology Co. Ltd. the latest technology products - direct drive program computer decoration, break the sewing speed is the fastest in the world, compared with the traditional model of mechanical operation is shortened by about 28%, the power consumption was reduced by about 15%.
At present, there are 600 shoe Houjie production and sales enterprise, shoe machine industry to save manpower, automation and intelligence as the main direction of product innovation, speed has been ahead of Italy, Taiwan shoe industry. In Houjie Hongyun shoes factory, the introduction of modern equipment to replace manual, the factory only in this process on the use of sewing machine saves the manpower of 30%, factory workers decreased by 40%, but the annual output per worker from 1500 pairs increased to 2000 pairs, but the output value of production with the previous year. After the use of advanced machines in Oasis shoes, only the "molding" line has been reduced from 100 to about 85.
By using more and more advanced machines and equipment, Dongguan textile and clothing shoes and hat manufacturing enterprises, which are originally characterized by labor intensive, are gradually heading for automatic production and transformed into "advanced manufacturing". Dalang is the largest processing and distributing base of sweater in the world. At most, there are nearly 500 thousand looms in Dalang, but its efficiency is low. The automation equipment developed by Dongguan Manufacturing Engineering Research Institute of Huazhong University of Science and Technology changed all this. Dalang's loom with less than 50 thousand units has surpassed the capacity of the 500 thousand traditional looms. After the workers about 150 thousand people from the peak to 90 thousand, Dalang's total industrial output value increased from 12 billion yuan in 2009 to 19 billion 60 million yuan in 2014, 2014 with an annual output of 400 million pieces (sets), sweater sweater exports years more than $2 billion, accounting for about 30% of the export of knitwear products.
Brand victory
To enhance the "smile curve in the middle part of the technical content at the same time, Dongguan's textile clothing and footwear industry changed in the past a single foreign matching processing, OEM business model, the emergence of a number of own brand enterprises, R & D and market to smile curve at both ends. In 1999, YISHION withdrew from the wholesale market, give up wholesale business, to build brand monopoly Road, its success motivation, pepco, pine Eagle Ying Qi, vision, best and a number of enterprises gradually embarked on the journey of brand building. Urban beauty and search for special brands also abandoned their original workshop and production capacity, but worked hard in brand marketing, R & D, designers recruitment and training, market positioning, channel development and other fields, and finally successfully realized the listing.
In Dongguan, the first international high-end department stores, a company named tibaoaucheho brand male shoe show style, here the men's shoes from 2000 yuan to 10000 yuan, expensive. In addition to Dongguan, the brand shop open only in a national market: luxury center from Beijing to Guangzhou Yansha Swire exchange. The owner of the luxury brand is actually a private enterprise in Dongguan - Qi Sheng shoe industry. In the opening and closing ceremonies of the 2008 Beijing Olympic Games, the shoes worn by Chinese sports delegation all came from Houjie Qi Sheng shoes industry, including the giant shoes of Yao Ming.
The formation of productive service industry
Dongguan textile clothing and footwear industry march into the high-end ice breaking move, and also based on the "2.5 industry" of the productive service industry. The town of Humen in the garment industry cluster relying on support to improve the garment industry chain, with the International Fashion Fair as the carrier, the enterprises have the raw materials processing and consulting and training facilities, and the formation of the industrial structure from the network of talent, equipment, design, production, sales and service integration, supporting. "Weaving city" also pays attention to improving the urban platform in Dalang. At present, it has formed 8.9 square kilometers of wool weaving business area and 5 wool Specialized Street, and has realized the high-end industrial resources gathering.
The transformation of the shoe industry is becoming more and more remarkable. Because of the price of human cost and raw materials, many shoemaking enterprises in Dongguan have moved to Southeast Asia and other countries with lower cost. In the view of Liu Wei, Secretary General of Dongguan footwear industry association, the relocation of shoe companies is only a move out of production links. However, the functions of raw material procurement, product development and so on remain in Dongguan. He believes that the footwear industry in Dongguan has formed a complete industrial chain, raw materials and technology have been very complete, mature engineers are also concentrated here, this is the biggest advantage of Dongguan. A large number of R & D companies are in Dongguan. At present, Houjie has nearly 500 shoe R & D companies. More than 85% of footwear enterprises in Dongguan have set up R & D department.
At present, 70% of the high-end trade orders in the global footwear industry have been placed in Dongguan. Most of them are in Dongguan production and are diverging to all parts of the country, including orders issued by Zhejiang, Wenzhou and other enterprises. Huajian group, one of the largest women shoe manufacturers in China, has opened the world shoe industry headquarters base on Houjie Town Government's support this year, aiming at the integration of the whole industry chain, providing services for the local small and medium-sized shoe enterprises. The head of Hua Jian group said, "this is the R & D center, trade center, also the purchasing center, testing center, rapid sampling Center..." All the services that are related to the shoes can be provided to save the cost and make more money for the small shoes.
With the transformation of industry, the employees of Houjie shoe industry dropped from 147 thousand in 2008 to 135 thousand, and the proportion of professional designers and managers increased from 12.5% to 16.8%. Zhang Ronghua, chairman of Huajian group, analyzed that the achievements of Dongguan's trade and new materials research and development will not disappear. Future trade, settlement, R & D and personnel training will be the space for Dongguan shoe industry. The general manager of large shoe enterprise oasis footwear company even confidently asserted that "the trend of transformation from" made in China "to" China's design and global manufacturing "is emerging in the shoe industry.